How to Promote Your Sweeten Microbakery on Social Media
- tandumaine
- Jul 19
- 2 min read
Want to boost your orders and grow a loyal following? Promoting your Sweeten store on social media is one of the best ways to connect with new customers, build your microbakery brand, and get discovered beyond your neighborhood.
Here’s how to get started and how Sweeten can help you shine. ✨
In this article:
First, let's break down a few reasons why social media matters for your microbakery:
Free marketing for your baked goods.
Creates a personal connection with local customers.
Helps you build a recognizable brand.
Drives organic app growth and visibility for your Sweeten store.
Encourages customer reviews, reorders, and word-of-mouth.
Using social media to promote your Sweeten microbakery can help you get more orders, build a brand, and become a local favorite. See a few tips below to start growing your business.
1. Share Your Sweeten Store Link
Every Sweeten chef has a custom profile URL, and even people without the app can view it in a browser!
Find your link in the Profile tab of the Sweeten app and add it to:
Your Instagram bio
Facebook posts
Linktree or Beacons page
Recipe blogs or newsletters
Pro Tip: Add a call-to-action like “Order My Fresh Bakes 🍪” or “See What’s Fresh Today.”
2. Post Great Photos of Your Bakes
Photos are everything when it comes to food.
Use natural light and a clean background.
Post reels or stories showing how you make, package, or decorate.
Include behind-the-scenes prep to build authenticity.
Always tag @eatsweeten so we can share your work!
3. Talk About Your Pick-Up Dates
Post:
When you’ll next be baking
How far in advance people should place orders
Countdown reminders: “Last day to order for Sunday pickup!”
4. Ask for Engagement & Reviews
Encourage your customers to:
Leave a review in the Sweeten app
Tag you in their post-pickup pics
Re-share your posts
Social proof builds trust and encourages new buyers to try your treats.
5. Collaborate With Sweeten
We’re always looking to feature chefs and microbakeries!
DM us on Instagram @eatsweeten or email us at hello@eatsweeten.com
Tell us what’s coming up (holiday specials, new menus, behind-the-scenes videos)
Tag us in your content as we repost favorites regularly
Sweeten shares chef stories across Instagram, YouTube Shorts, and email, driving even more attention to your store.
6. Engage With Your Community
Reply to comments and DMs promptly
Follow and support other Sweeten chefs in your area
Comment on neighborhood posts or foodie accounts
The more active you are, the more visible you become.
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