Top 20 Trending Baked Goods to Sell in 2025
- tandumaine
- Aug 9
- 3 min read
Running a microbakery or home baking business in 2025? Staying ahead of baking trends can help you attract more orders, grow your customer base, and keep your offerings exciting. Whether you're on Sweeten or selling locally, here's your guide to the top 20 trending baked goods and recipes to sell in 2025.
1. Ube Everything
From ube crinkle cookies to ube cheesecakes, this vibrant purple yam continues to dominate home baker menus. It’s eye-catching, nostalgic for many, and totally delicious.
2. Mochi Bakes
Think mochi brownies, donuts, and muffins. The chewy texture is satisfying and unique, perfect for gluten-sensitive customers.
3. Croissant Hybrids
Cruffins, croissant cubes, and crookies (croissant + cookie) are still viral-worthy and customer favorites.
4. Burnt Basque Cheesecake
This rustic, rich cheesecake with a caramelized top has become a cult favorite and a must-offer for cheesecake fans.
5. Flavored Butter Croissants
Pistachio cream, matcha, black sesame, or cardamom-infused croissants are buttery upgrades with flair.
6. Brown Butter Cookies
Classic cookies get an upgrade with brown butter for a rich, nutty flavor. Simple, but elevated.
7. Canelés
These French custard pastries with crispy caramelized exteriors are trending in foodie circles for their sophisticated flair.
8. Chiffon & Cloud Cakes
Light, airy cakes that feel luxurious and not too sweet. Often paired with whipped cream or fruit.
9. Mini Loaves
Perfectly portioned banana bread, matcha loaf, or lemon-poppy seed loaves are ideal for gifting or snacking.
10. Stuffed Cookies
From Nutella to peanut butter to marshmallow fillings, these indulgent cookies are consistently crave-worthy.
11. Savory Scones
Popular at breakfast and brunch markets—think cheddar-chive, bacon-scallion, or feta-spinach.
12. Gluten-Free Favorites
Offer quality gluten-free brownies, blondies, and cookies to stand out in a growing dietary market.
13. Vegan Cinnamon Rolls
Soft, gooey, and plant-based. Add extra frosting and you’ll win over any sweet tooth.
14. Cereal Milk Treats
Inspired by nostalgic flavors, these desserts bring fun to your menu with a modern twist.
15. Layered Cookie Bars
Seven-layer bars, brookies (brownie + cookie), or creative layered combos are always in demand.
16. Butter Mochi Cakes
Popular in Hawaiian and Filipino communities, these chewy, buttery treats are growing in demand.
17. Decorative Sugar Cookies
Custom cookies for holidays, birthdays, and events let you show off your artistry and attract repeat buyers.
18. Puff Pastry Tarts
Great for brunch boxes: sweet or savory options made with puff pastry are easy to prep and plate.
19. Miso Caramel Bakes
The umami-sweet combo of miso and caramel adds depth and trend appeal to cookies or cakes.
20. Seasonal Specials
Always include a rotating lineup based on holidays and local seasons. It adds urgency and freshness to your menu.
Final Thoughts
Offering one or two of these trending baked goods can help keep your microbakery exciting and Instagram-worthy. Test new flavors, take great photos, and update your Sweeten profile regularly to stay top of mind for customers.
Want to grow your microbakery in 2025?
Sweeten connects you with local customers who crave your magic. Let’s make 2025 your best baking year yet!
